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Adi Dassler (1900-1978) was born in Herzogenaurach, Germany.

Founder of adidas, visionary entrepreneur, family man and passionate athlete – a formula for success. 
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We’re continuing the legacy of one of the most important entrepreneurs and innovators in the history of sports.
ADI DASSLER
our grandfather
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Bringing his spirit back to life.
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ADL DASSLER LEGACY
Bringing his spirit back to life through different, family-led investments
Global sports tech investment
Sports & lifestyle movement
Multi-Family Office
Feature Film/Series
House of Dassler
Archives
100+ years of Legacy
Support of Athletes
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